4 Quick Steps to Help with Dental SEO
Search engine optimization (SEO) is the process of getting your dental website noticed by Google, Bing, and other search engines in the top spots of the search results for your target dental keywords or search terms. Let’s take a step by step guide to SEO to see what it takes to get you started with SEO on your dental website today.
What Is SEO?
Search engine optimization (SEO) is a method of improving your rank on search engines. It doesn’t require you to invest in any ads, or buy links from third-party websites—just time and effort. In fact, SEO is one of the most successful tactics for improving a site’s online presence.
As per Google: SEO helps people find your site when they search online. The more often that happens, the more traffic your website gets, which can ultimately lead to more call conversions and leads. To get started with dental SEO, there are five main steps you need to take:
You have to know what terms people are using when searching for your services before you can optimize your site. So make sure you have a good idea of what keywords are popular in searches related to dentistry before diving into anything else. Use tools like Google Trends or Keyword Planner to get an idea of what terms people use frequently when searching online for dental services. For a general dentistry, you could aim for keywords like “dentist near me”, on the other hand for dental specialist, you could target specific keywords such as “Sydney Invisalign” or “dental implant Sydney”.
If there aren’t many results for those specific terms, it might be worth researching other related phrases that might also help drive traffic toward your practice as well as potential patients who may be looking specifically for dental care. It’s important to keep track of all your research so you don’t forget any terms that could be beneficial to your dental SEO efforts.
Read How to Carry Out Long Tail Keywords Research.
Once you know which search terms will work best for your dental practice, create content around them on your website and social media content so they show up higher in search engine rankings. This will increase visibility on sites like Google and Bing, which means more traffic coming through to view and share your content with others—and hopefully convert into new clients.
To create effective content around dental SEO, focus on how-to posts about the dental procedures or topics relating directly to patient care such as oral hygiene or treatment options. You can also look at creating longer pieces of content that go deeper into a specific topic related to specific dental service.
For example, if you want to rank higher for dentist near me keywords, create an informational page that lists all of your services and provides contact information so people can easily find out more information about what you offer. On the other hand, if you would like people to find you on keywords related to “Invisalign”, make more content around Invisalign available on the website.
Now that you have some great dental SEO-friendly content on your site, it’s time to optimize it properly so people can find it when searching online. Make sure your landing pages have the relevant keywords pertaining to dental care and services offered in order to get a better ranking from search engines like Google and Bing. You can also use metadata to help boost visibility for certain pages or posts on your website.
This includes things like page titles, tags, meta descriptions and image alt tag—basically all the core SEO elements to get Google notice your page. Keep these details short but specific to the keywords you are targeting.
As you continue optimizing content around key terms related to dentistry, make sure you keep track of how many times they appear throughout your website or social media channels as well as their average position.
Read on 8 Tips for Adding SEO Keywords to Your WordPress Website.
When it comes to getting a good rank on search engine results pages, links are still relevant in 2022. The more quality links you have pointing back toward your site from other websites, blogs and social media accounts, the higher up in rankings you’ll show up for popular keywords associated with dental care.
So whether you create them yourself or look at getting third-party sites to link back toward yours, there are lots of ways to build quality links that will improve overall visibility on search engine results pages. Some common places to start include creating content partnerships with other bloggers related to dentistry, guest posting on relevant blogs within your industry and joining relevant online communities like Facebook groups related to dentistry.
You can also try asking friends and family members if they know anyone who might be interested in linking back toward your website or social media channels; just make sure you don’t go overboard when reaching out because too many links coming through from one source could actually hurt your ranking instead of help it from time to time.
There are a lot of other ways to help with Dental SEO, but start with these basic steps, and build on these. Talk to us about how to improve SEO for your dental business.