Two of the most important business strategies you can use to grow your dental practice are SEO and marketing. Even if you don’t know much about digital marketing or search engine optimization, there are plenty of SEO and marketing strategies out there that can help your dental practice get more patients over time. Here are 5 dental SEO and marketing strategies to accelerate the growth in your dental practice.
Use search engine optimization (SEO) to help your practice rank in relevant search results by focusing on the most relevant dental service keywords.
This strategy will focus on both Optimizing your dental website’s content, website structure, SEO technical points, incoming links and more. The end
The end goal is to rank your dental website on Google’s first page. In fact, studies show that a website‘’s ranking on page one of Google increases visits by about 3x when compared to being found on page two or beyond. Basically, you want your site (and business) to rank high in relevant searches so that you can drive traffic and more dental inquiries from there.
You can also read on 6 Tips for Improving Your Dental SEO Ranking.
Create a functional and informative website to provide your patients with helpful information
One of the easiest ways to market your dental practice is through a functional website. If you don’t have one, get started by choosing a dental website designer with extensive dental-specific experience and showcases. With these marketing strategies in place, you’ll be well on your way toward increased patient education and improved business goals!
For example, you can use an email capture box to lead up to an educational landing page (LSP). This will allow patients a venue for gathering more information about their specific issues, as well as providing them with educational resources on what they should be doing at home. Another important thing to remember when building out your dental marketing strategy is that you need to keep things consistent across all platforms.
Patients are used to seeing the same message consistently on websites, social media channels, Google searches and other channels – so if there are differences between each platform, it could confuse them or cause them not to trust what they see. So make sure that every piece of content you create looks similar and has the same messaging so people know exactly what kind of quality of service they would get from your dental service.
Run pay-per-click (PPC) ads to help reach more qualified patients quickly
PPC ads are a fast way to reach more dental patients who are searching online with specific search terms related to your area of expertise. In most cases, PPC ads can be launched within 24-48 hours and cost as little as $1-5 per click. By using dental-centric keyword phrases, like family dentist or Sydney dentist, your practice will get more qualified leads than with targeted pay-per-click strategies that include keywords Laser focusing on your specialized dental service.
You can also attract dental patients by posting on social media: Social media is an easy (and free) way to attract new dental patients to your practice.
And it’s not just teenagers you should target—social media has become increasingly important in all age groups. The problem is there’s no right social network—you have to try different platforms until you find one that works best for you.
Be Active in the Community
While it might not directly increase business, showing that you are an active and caring member of your community is a great way to promote goodwill, which can lead to new patients. If you’re interested in expanding your practice through word-of-mouth marketing, get involved with local groups and organizations such as: community groups, Chambers of Commerce, Rotary Clubs, Boards of Education or parks/recreation committees.
Get familiar with their activities so that you can be a natural volunteer who gets plugged into events they need help with. By getting connected in your community through these kinds of social outlets, you’re not only bringing attention to yourself; you’re also increasing awareness about dental care at large.
Learn more about Dental SEO and how to promote your dental service with Digital Channel, a local website design and seo company in Sydney.