How to make your dental website SEO-friendly
In order to create and maintain a successful dental business website, it’s important to optimize your design to ensure you rank for the right keywords on Google. That’s where dental SEO and website design come in together – if your site design doesn’t account for dental SEO best practices, you can put yourself at risk of going under if your competitors’ sites rank higher than yours in Google searches.
On the other hand, you can use SEO-friendly dental website design to draw visitors from organic search directly to your service pages, improving the likelihood that they’ll end up as customers. So how do you make your website SEO friendly?
Tips #1 – Don’t Overload the Pages With Keywords
It’s true that Google wants to serve up pages with related keywords, but it can get pretty annoying when you see a few repetitive keywords every second sentence. Instead of trying to stuff as many keywords into your text as possible, concentrate on developing content that is easy for users and Google’s search engine crawlers to read and digest.
The goal is not only for people searching through Google to find what they’re looking for, but also for them to be satisfied once they arrive at your site. That means you need to provide easy-to-digest information for patients to consume.
You can also use Internal Links to help increase keyword rankings: You should use internal links to connect all of your website’s pages together. By linking one page in your website to another, you are telling Google and visitors that these two pages are related in some way (and therefore should both rank highly). This will help increase rankings for all of your webpages, which means more traffic for you.
Tips #2 – Use Interactive Elements Well
When it comes to website design, there’s a lot you can do and we encourage experimentation. But there are some items you should include on every dental website; items that increase user experience and draw in more traffic.
First is a video element, which proves extremely useful in almost any situation. The second is a live chat plugin that puts potential patients in touch with your practice instantly. Without these two elements on a dental website, you’re missing out on potential leads and clients—but they don’t have to be expensive or complicated! Our team of experts can provide a few more tips on video and livechat for dental websites. The more interactions visitors make with your website, the more likely Google will rank your website higher in the search results.
And your dental website designs always need to be responsive and mobile friendly so they look great on all devices. That’s an important ranking factor these days.
Tips #3 – Let Visitors Know What To Expect From Your Site
One way to draw in people is by letting them know what they can expect from your site. Letting customers know you have high quality service and offering an example of that quality will help you draw in more customers.
This type of post will also show up in search engines and link back to your site, so customers who are looking for high quality dental services can find it right away. Remember that excellent customer service is one way to make sure a customer comes back again, helping you get even more business in the future.
Of course, there are many ways to do great dental work while still running a successful business as well. If you need some help with dental websites or SEO friendly website design please let us know!
Tips #4 – Mix Text, Images, and Videos On Your Dentist’s Homepage
First, let’s talk about text and what you should do with it. Unless you have a plan for images, videos, or other multimedia on your dentist’s homepage, it’s best to keep the most important message above-the-fold (i.e., visible without scrolling).
Most of the site visitors need to be able to read everything above that point without having to scroll. Many recent studies indicate that people read less as they move farther down a page—and more importantly, they don’t necessarily scroll back up. So you want to grab people’s attention as early as possible.
Read Does Video Help SEO: Understanding Its Role.
Tips #5 – Blogging Strategy For Successful Search Engine Optimization (SEO)
In 2021, Google announced that it would be changing its algorithms to look more favorably upon sites with high-quality content and fresh information. These days, you need to focus on blog quality just as much as (if not more than) link building.
After all, these new algorithm changes are designed to put companies that update their blogs regularly above those who don’t; and well written content is considered high-quality.
The other point here is just how important it is to have a clear blogging strategy if you want to maximize your SEO efforts and set yourself up for success going forward.
To learn more about dental SEO service, click here.