How to Choose a SEO Company for a Dental Business
How to choose a SEO company can be one of the most important decisions you will make in order to grow your dental business. A great deal of research and thought should go into this process, because choosing the wrong SEO company can cause you to lose customers and revenue, both directly and indirectly, because your website won’t be as visible as it could be in search engines like Google. Here are some things to keep in mind when choosing an SEO company in Sydney.
Things to consider before you hire an SEO company
Things to consider when looking for an SEO company include: dental industry experience, costs and delivery time. Before you begin your search, it’s important that you have a clear idea of what type of website you have and exactly what it is that you need from an SEO company. Do they provide search engine optimization only or do they offer pay-per-click advertising? What about link-building services or social media integration? Do they provide website build service as well which is always a key point in website SEO work.
Also be sure to ask about costs; some companies charge by project while others will give you specific SEO monthly fees. Do your research before meeting with an agency so that if costs are presented during initial discussions, you can determine whether or not their prices fit within your budget. Ask lots of questions up front so there are no surprises once work begins on your project.
Best questions to ask an SEO company
Before investing time and money in an SEO company, there are some important questions you should ask. Are they experienced with dental industry? What results can they show? Will they be honest about your website’s needs and how long it will take to see results? While these might seem like basic questions, consider that many companies advertise guaranteed rankings without mentioning that your business will only rank if you do as well.
So, before you sign on, know exactly what you’re getting into and make sure your expectations match up with reality.
These questions will help guide your decision-making process: What experience do you have working with dental practices like mine? Where can I find proof of successful work for other clients in my industry and area? How much does your service cost? Is it a flat fee or does it depend on results?
Can you provide me with references from dental practices similar to mine? Do you guarantee ranking or specific results (and if so, for how long)? How often will we meet and communicate throughout our relationship? How quickly can we expect to see improvements in our search engine rankings after starting our partnership together?
Best practices for working with your new SEO firm
If you’ve found an affordable dental SEO company that’s close by, and it promises great results. Now what? To get started, you should be aware of a few best practices for working with your new SEO firm.
For example, explain your goals and track results: Before you dive into marketing efforts, explain your business goals to your new dental SEO company so they can assess how they might help you reach them. It’s also important that you track results from each program or campaign so you can compare cost per conversion, bounce rate and time on site—all factors that influence overall conversion rate for your dental practice.
As a professional SEO agency, we also offer Dental SEO service. Click here to learn more.