7 Cost Effective Marketing Strategies for Dental Practices
How can you grow your dental practice without breaking the bank? It’s easier than you think, but you have to put in the time and effort upfront. There are plenty of strategies that you can use that don’t break arms and legs, like these 8 of the best marketing strategies for dental practices to help you get the ball rolling quickly.
Optimize Your Website For Local SEO
When you first created your dental practice’s website, you probably didn’t think much about SEO, or local SEO. But now that you want to market your services in a more cost effective way, it’s time to make some adjustments to your website so it can achieve higher rankings on Google.
When people search dentist near me, or dentist in Sydney, parramatta, Chatswood, or wherever they are based, you would want your website appear on top of the page on Google.
You can also read How to Master Local SEO for Dental Services.
To learn more about dental SEO service, click here.
Build A Quality Email List
The most common business-to-consumer marketing strategy is email marketing which has been an effective marketing channel for the last 2 decades. It’s a great way to keep your brand top-of-mind with existing customers and it helps grow relationships with new ones, too. Of course, not every dental practice is set up to automatically collect emails from patients—and that’s a problem.
A lot of the email marketing programs like mailchimp, hubspot, marketo all can help dental practices run cost effective marketing campaigns.
Develop a Social Media Presence
An important part of building your dental practice’s marketing strategy is developing a social media presence. Having an active Facebook page, Twitter account, or LinkedIn profile will help get people talking about your practice.
Investing time in creating informative, entertaining posts can also improve public perception of your brand and create a space for you to share information about promotions and events going on at your dental practice.
You should also consider being active on sites like Youtube and Wechat! as well. It is essential that when you are engaging with people on social media that you maintain a professional tone at all times.
Do Regular Newsletters
There are no new, breaking techniques in marketing. The internet has been around for 20 years, but people still need more than a solid marketing strategy and some content to attract patients to their practice. They need great, timely content delivered through an effective method that focuses on their unique niche and services.
That’s why newsletters are still effective and necessary; they help deliver that kind of content at a manageable level (i.e., you only have to send out one email instead of publishing 1,000 Facebook posts). Email marketing and newsletter is more user friendly and cost effective than ever—and it’s something you can use right now to engage your patients and keep them coming back long into the future.
Understand The Power Of Video Marketing
Video marketing has a whopping 57% higher lead-to-close rate than static text based emails. It shows that video is an incredibly powerful tool in dental marketing; when people see you, they remember you! Start incorporating videos into your dental SEO strategy and website as well.
Take Advantage Of Referral Programs
If you’re not running a referral program, it’s time to start. If you’re treating patients well and they like your practice, they will be happy to refer their friends and family. Provide specials or discounts to patients who do so.
You can also offer free checkups and cleanings to existing patients if they are able to refer someone new who becomes a patient in your office. Make sure you have systems in place for identifying new patients from these referrals and that you follow up with them appropriately. And finally, make sure your staff is trained on how referral programs work in order to maximize patient participation.
Create An Events Calendar on Social Media
Social media is one of your best ways to bring in new patients. But before you post your updates, be sure to create an events calendar to make sure you’re on track with your social media campaign. For example, if you’re planning a three-week social media campaign and have three posts scheduled per week during that time period, make sure those posts are set up in advance so that they go live at their designated times.
Similarly, if you share photos or videos on Twitter or Instagram and want them to appear at specific times over a 24-hour period—say, from 8 a.m.-5 p.m.—be sure they’re in rotation so they’ll publish when they’re supposed to instead of all at once around 8 a.m.