If you’re using WordPress, you probably know that there are two primary types of content – Posts and Pages – that can be used to organize and display information on your website (click here if you’re a beginner for WordPress).
“What’s the difference between WordPress pages and posts for SEO?” It’s a common question often asked by web masters and SEO marketers. In this piece, we will explain how they differ so you can make an informed decision as to which ones you should use for SEO purpose.
The main difference between WordPress posts and pages：
- Location and Date: Pages are static publications and are often displayed on the site menu, and the order of pages is irrelevant to the publication date. Posts are listed by the ordered date (chronologically), and you can find them on the blog section of the website.
- Categories: Posts have tags and categories, for example, “Local SEO”, but pages don’t.
- Website structure: One page can be a parent to another, and the structure is like https://business.com/parent-page/child-page
- Sticky posts: It’s one special function of posts. You can feature one post as “sticky,” and this post will be read first before others in the blog section.
WordPress posts Vs WordPress pages for SEO：
The good news is that for search engines, there is no difference between pages and posts. Both are content in Google’s eye, and the same algorithms are applied. However, there are still some factors related to SEO you have to consider creating pages and posts:
(1) Use categories and tags for posts:
The categories and tags should be chosen well and carefully, as they help the search engines sort out the content. And also include the keywords you want to rank.
(2) User experience:
Google cares first and foremost about helping users find information. It wants searchers to find what they’re looking for quickly and easily. This means that Google prioritizes user experience above anything else. So, try to improve and maximize the user experience of your site.
When to use WordPress posts, and when to use WordPress pages?
So, after knowing the difference and similarities between pages and posts, how to use them in practice? Here are several tips you can consider during building pages and posts:
What’s the content?
Pages show your main story to the audience. They include more permanent information, that most of the time won’t change. For example, the information like the name of your business, what industry the business is in, and the services the business offers. And pages are the places that catch clients’ attention, so they are more like advertisements with catchy headlines and powerful texts.
However, posts often focus on content such as news, knowledge, and your clients’ stories. The content changes more frequently. A vivid comparison can be a page is like a book, while a post is like a newspaper. Clients can learn knowledge from your posts, know your expertise, and then visit the pages to request services. And most posts have length of 1000+ words.
What to focus on and how to react?
For some information on pages, like services and price, you want your audience read and remember most, while for other information on posts, it’s not that important for customers to remember all.
Also, there are different reactions you want to get from the visitors: like and subscribe for posts, and request for the services for pages. After knowing how do you want users to react, you can try to put things like contact and request forms on the site and figure out where is the most appropriate location.
Pages and posts are designed to have different functions. Although there is no big difference in SEO, things like structure and categories are great factors for search engine ranking. In conclusion, the choice between post and page depends on your expectations and business goals.
If you have any questions about WordPress and SEO, you can contact our professional SEO team.