How to Write a Blog Post
Frequent blogging on the website has long been seen as one of the most effective ways to achieve better search engine rankings, but the concept of how to write a blog and successfully maintain an active blog can be daunting to many would-be bloggers especially when the dentists and dental practice managers are always busy on the go.
This guide will help you understand the basics of what you need to know in order to successfully write and optimize your blog posts so they’re easily found by search engines like Google and Bing. And once you’ve got it down, don’t forget about the importance of regular blogging in maintaining strong web presence!
Writing for SEO
Search engine optimization (SEO) is an important aspect of blogging for dental practices. The goal of SEO is to help your blog content rank higher in search engines, so that it’s easier for visitors to find. One way you can do that is by creating high-quality content and relevant images, and another way is by including keywords in your post.
Don’t go overboard and make it obvious, though—the last thing you want is for Google’s algorithm to penalize you! Google likes natural language and natural behavior online. So when writing blog posts, remember that keyword density should be low enough.
What Is Blog Content?
Blog content is short, easily digestible content created by professionals to educate patients. It can be a blog post, an infographic or other visual aid, even something as simple as a meme. To draw readers in, you’ll want your blog posts/memes/infographics to incorporate keywords and phrases relevant to the dental knowledge and practice.
Blogging can be a lot of work. You need to figure out how often you want to publish, and what you’ll be writing about on each post. A good place to start is with blog categories. It’s best not to overwhelm yourself with too many different topics, especially when it comes to writing blog posts.
By choosing your categories wisely, you’ll help keep your blogs focused so that you can stick with one subject matter without feeling like you’re trying more than you can handle! (Of course, if your practice is in one specific area – like teeth whitening or implants – then narrow down your focus and write posts that are more specific.) Categories are also useful for finding inspiration when it comes time for writing new blog posts.
Using Keywords in the Blog Title, Description, and Meta Tags
If you’re having trouble figuring out what to include in your blog posts, here are some suggestions:
- Your own perspective/opinion. People like hearing new information and they like knowing that they can trust your dental advice or tips.
- Common dental questions or issues people may be having. This is a great way to show people that you’re there for them and it’s also valuable since you’ll have an opportunity to address specific concerns head-on.
3) Things that are trending online—especially if those things are related to the dental industry.
What Should I Include in My Blog Posts?
Blogs are meant to be informative, so you’ll want your posts to include key details about whatever topic you’re writing about. Before you start writing, look up and note some basic facts and figures that will ground your blog post in reality (if it’s too theory-heavy, readers might get turned off).
You should also pay attention to what other blogs are saying on your topic—chances are they have different angles on certain topics that could inform your own posts. Once you think you have enough information, arrange all of it into an outline so you can see how everything fits together and make sure there aren’t any holes. When outlining topics for blog posts, make sure each piece builds off of its predecessor.
Editing Your Blog Post Before Publishing
Once you’ve written your blog post, it’s time to edit. You may think editing is solely for grammarians, but blog posts need editing even if they’re impeccably written—especially if they’re impeccably written. Read your post out loud from start to finish.
While you do so, ask yourself these questions: Can I say what I mean more clearly? Is my tone consistent? Am I using easy-to-understand language and terminology for all audiences (not just my primary audience)?
Adding an Image to Each Post
Adding an image, or even multiple images, is not just about making your blog look pretty. It can make all of your blog posts more engaging and easier for visitors to understand what you’re writing about.
How Long Should My Blog Posts Be for SEO?
The length of your blog posts should reflect their purpose. If you are writing content to answer a specific question, keep your posts short and sweet. However, if you are writing purely for entertainment or educational purposes, then you may want to include more detail into each post. On average, it’s best to shoot for around 600 – 800 words per blog post but that number can vary depending on your specific goals. Be wary of information overload, however.
You don’t want people scrolling past your content because they don’t have time to read everything in one sitting.
Creating Internal Links Effectively in Blog Posts
Good internal linking can help your blog posts rank higher in search engine results. Most search engines love an organized and easy-to-navigate site, so make sure all of your posts are internally linked appropriately. Every time you start a new post, ask yourself what your previous or related posts are about.
Then, link out to them effectively (but not excessively) within your content by including phrases like Check out another great post about [insert topic here]. This makes it easier for Google and other search engines to find your content quickly because it’s all connected on one cohesive site.
Plus, it also gives you an opportunity to get more eyes on older blog content that may be less prominent than newer material in search results.