How Many Backlinks Are Enough?
When it comes to implementing excellent search engine optimisation strategies, businesses and marketers are constantly striving towards being no 1 ranking on the results page of search engines.
Most likely, this is also what you’re doing too. You’ve probably discovered that SEO isn’t straightforward or comes with reasonably quantifiable answers, especially in backlinks.
While we would like to give you straightforward answers and tell you how many backlinks you need for your pages to rank highly, it doesn’t work in that way. It’s much deeper than that, which is why we will take you through what backlinks are, why you need them and how to build them.
Backlinks: What Are They and Why Do You Need Them?
Backlinks are essentially hyperlinks that are on other pages but redirect back to your website. Like other links, it’s connected to anchor text. However, unlike the usual format, they link back to another source rather than another section on the website. Read this guide to get more detailed introduction about backlinks.
The number of backlinks is considered by search engines which is why they are a significant component of SEO. As well as improving search result position, backlinks also:
- Increase traffic
- Build trust with new audiences
- Create and enhance brand awareness
The brand’s efforts to promote itself and build an audience beyond top ranking in search engine results have tremendous effects on a good backlink strategy. So why isn’t there an average number?
The answer is simple, the number of backlinks isn’t valued by search engines, so an average number of links aren’t needed. It’s quality rather than quantity; however, quantity shouldn’t be ignored altogether.
Backlinks need to be generated from trustworthy websites with good domain authority because they pass from one site to another. This means that if a website is low-quality or suspicious, these properties then pass down to you. Alternatively, it’s the same for trusted and good-quality websites. This is why one good backlink is more valuable than 100 low-quality links.
Backlinks are considered by Google recommendations for your website. Consumers (and Google) have trust in reputable websites, which is only reasonable and question those that are questionable or aren’t putting effort into quality. This says that you should not focus on the number of backlinks but dedicate yourself to their quality for reaching your brand’s goals.
Numbers aren’t ignored altogether; if you earn 2-3 backlinks from reputable sites, that may not be enough for a solid good backlink profile.
Building Backlinks – The How-To
Before working towards building backlinks, check the status of your backlink profile so that you have a starting point. There are online tools, like those from Ahrefs that that can assist you in this task. It will show you:
- Sites that are linked to you
- Specific pages that are generating a lot of backlinks
- Popular anchor texts
If you aren’t getting backlinks from reputable websites or don’t have many, this is nothing to worry about as easily fixable. The following will help you build backlinks that will help you rank high on search engines:
- Quality Content
It’s simple if you’re creating content that is quality, you’re boosting both organic traffic and getting noticed. High-quality content is an SEO and link building staple. Additionally, others in your and connected industries also take note, which often leads to a spoke in backlinks because they quote or feature your content on their website.
From the get-go, start promoting yourself. Don’t wait for people to discover it. One effective way to do this is through social media, which is largely becoming one of the most popular marketing platforms.
- Guest Posting
Rather than waiting for your content to be noticed, start guest posting and share backlinks. This involves creating content for other websites, including a blog post or news site, any platform that enables you to share your content.
This has great potential from increasing brand awareness and potentially generate organic traffic to your website. It’s essentials you only guest post at quality websites.
- Get Out There
When you have a unique insight into your niche, this is interesting to other people. Increasing backlinks through telling your story is appealing to people when they can get to know you more through:
- Making appearances at events
- Supporting local causes and so on.
To reach the top page of Google when using backlinks, the average number is not as important as the quality of the content. Ensuring your backlinking and SEO efforts will work for you and your brand is to strategically work toward the specific needs of your businesses. Our SEO consultant team can help you move forward and work towards making your brand and propelling it onto the top ranking on search engine pages, notably Google.
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