When it comes to developing high-quality content for your website, proper spelling and syntax are just as essential as keyword usage, optimized headings, and pertinent topic matter.
Yet why? Well, clear spelling and grammar are indicators of professionalism, authority, and high-caliber writing, all of which are essential components of creating an efficient user experience. Your page ranks and dependability will be directly impacted by a bad user experience.
Let’s examine how poorly written content affects SEO in more detail, what Google thinks about poorly written content and SEO, and why you should always check.
What Google Says About Bad Spelling and SEO
Poor spelling is not penalized by Google’s search engines, according to Google. Google does, however, acknowledge the link between poor spelling and SEO because readability is so important.
Google’s John Mueller states:
“Regarding grammatical faults… That, in my opinion, is a bit more of a gray area in that, on the one hand, we need to be able to tell what a page is about. It is more difficult if we are unable to recognize that since there are so many typos in the text on the page.”
Mueller explains that SEO and poor spelling do have an impact on the customer experience.
“How it is received from a user point of view is more important… Users will likely to stop trusting your website if it is a banking website and the English is poor.
At Digital Channel, we frequently discuss the importance of a top-notch user experience and how it affects your page ranking. It is obvious that poor spelling and SEO are closely related, even if the Google algorithms do not directly target grammar and spelling when ranking web pages.
What Google Says About Bad Grammar and SEO
Like bad spelling and SEO, Google has admitted that their algorithm does not target poor grammar when ranking pages.
Despite this, there is still a link between poor language and SEO. As was already established, poor grammar is an indicator of poor content.
A user is less inclined to believe the facts in an article and, as a result, the website, if they are having problems understanding what is being said. In result, a poor user experience lowers your rating. If there are too many problems on your website, the user will soon leave.
The Impact of Grammar and Spelling on Readability
Google, as we all know, prefers to rank websites with high-quality content higher in search engine results than websites with low-quality material. When it comes to content, user experience is centered around comprehension and readability; if users find it difficult to comprehend your content, it is not of good quality.
A Harvard Business Review article that elaborates on this subject detailed an outstanding study that supports the idea of strong readability in the context of user experience
547 entrepreneurs who spend at least two hours per week writing and an average of 25.5 hours per week reading for work were polled for the study.
“”81% of them concur that reading poorly written information is time-wasting. According to the majority, reading material that is too long, poorly organized, unclear, jargon-filled, and imprecise is generally unsuccessful..”
If reading and understanding your content requires undue effort on the reader’s part, they will choose a more user-friendly, readable source. A professionally produced post with few to no errors suggests that the authors and, therefore, the company behind it have put time and effort into their work and, as a result, can be trusted. Users are people, and we prefer things to be simple.
As a result, Google does not require a precise algorithm for spelling and grammar to determine the quality of material. They can rely on users and other authoritative websites to inform them of a page’s worth and reliability.
Format Spelling and Grammar for Your Target Country
Given the significance of spelling and grammar in SEO, it goes without saying that the language chosen for your website must be appropriate for the country you are trying to reach.
For instance, there are some grammatical and spelling distinctions between British and American English. Make sure the grammar and spelling used are appropriate for the country you are targeting for SEO purposes.
Using an internet translator tool is not sufficient for reaching a global audience because it is not 100% accurate and will contain grammatical problems. If your business intends to market at a global level, the post should be written naturally in the appropriate language to maintain readability.
How to Make Sure It’s Readable
How then can you ensure that your grammar and spelling are accurate and credible? Here are some tried-and-true techniques that will maintain the interest level and quality of your content.
- Read the text aloud. The errors that your brain misses will be audible to your ears.
- Request that your colleagues read the article. A second pair of eyes will frequently spot mistakes you missed.
- Make use of an online spell- and grammar-checker. Grammarly is a free spelling and grammar analyzer that we normally suggest using to make your life easier.
What we do
Digital Channel is a local SEO company in Sydney that offers full SEO services to other businesses in the area. We have more than 30 years of experience between us in web design and SEO, and we prefer to work directly with our clients instead of using so-called “account managers.”
Our SEO service areas include North Sydney, Chatswood, North Shore, Western Sydney, Parramatta, Blue Mountains, Castle Hill, Northern Beaches, and all other nearby places.
Digital Channel also focuses on SEO and web design for a wide range of businesses, such as restaurants and cafes, dental offices, physiotherapy clinics, and more.