For local trades businesses, long-tail keywords around suburbs and areas are significantly simpler to target. In this case, dominating search terms like “plumber thornleigh”, “blocked drains thornleigh”, “emergency plumber wahroonga” are far easier and effective than trying keywords like “plumber sydney”.

In an SEO strategy and internet marketing, consistency is more crucial than anything else. We’re referring to consistent content updates for the website, social media platforms, and email campaigns. With consistent message and dominance on Google search, consumers get the “you are everywhere” impression on the trades service.

Put your selling points in front of visitors as soon as they land on your website, explaining how you differ from your rivals and why they should choose you. For a plumbing business, being competitive on price, quality service and being available 24/7 are all important signals their customers look for.