7,250
Increase in Search Engine Positions
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© 2021 Digital Channel Pty Ltd
89
Keywords ranking on Google’s first page
100%
Increase in phone inquiries
50%
Increase in sales via online channels
8,389
Increase in Search Engine Positions
1,180%
Increase in Organic Leads Year-on-Year
Project Overview – Superdeck
Superdeck is a Melbourne based composite decking company that offers a wide range of composite decking products for trades and general public.
They wanted to have an attractive website three years ago so that customers could easily view their decking products. In addition to this, they wanted to be on the first page of Google search results when consumers search “composite decking” products in Melbourne.
Superdeck Website: www.superdeck.com.au
Project Strategy
The team at Digital Channel started building the website from scratch about 3 years ago, and now the website listed all types of composite decking products.
There are a large number of case studies on the website showcasing Superdeck’s composite decking projects. Aside from web design, Digital Channel’s SEO team also helped to raise their keyword rankings on Google search.
We started the SEO project after the website was built. We helped the website rank on Google first page for more than 89 keywords, doubling website traffic and phone inquiries YOY via product SEO, local SEO and content marketing strategies.
Insights From the Digital Campaign
SEO being the core of digital marketing strategy for the decking company, we have learnt over the last 3 years:
Project – testimonial
“We have been working with Digital Channel for almost 3 years. Over the past 3 years, our website started from nothing to a beautiful and top ranking website on Google. We are very satisfied with the outcome. The SEO traffic brought in leads and eventually sales for us.
Proper Conversion Tracking Implementation
We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we
Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!
Results So Far
We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;
- Audited conversion/goal tracking across all accounts.
- Put together monthly reporting for both clients and experts.
Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!
We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;
- Audited conversion/goal tracking across all accounts.
- Put together monthly reporting for both clients and experts.
Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!
We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;
- Audited conversion/goal tracking across all accounts.
- Put together monthly reporting for both clients and experts.
Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!
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