Evergreen Dental - Digital Channel

Targeted keywords bring in niche clients

30%

Increase in website visits YoY

50%

Increase in niche clients

20%

Increase in returning visitors

7,250

Increase in Search Engine Positions

8,389

Increase in Search Engine Positions

1,180%

Increase in Organic Leads Year-on-Year
  • Responsive Web Design

Project Overview – evergreen dental

Evergreen dental has started their quality dental service since 2014 in the heart of Chatswood, Sydney North Shore. With their modern facilities and professional team, they enjoy a high reputation among customers in Chatswood.

In 2021, Evergreen was searching for a new SEO agency who can help them target customers in niche markets such as Invisalign and dental Implant.

Evergreen dental Website: https://evergreendental.com.au/

Project Strategy

Dental and / or medical services are some of the most competitive industries when it comes to SEO due to the nature of service and competitiveness in the market.

Ranking on Google’s first page and Google map means beating another 20-50 competitors in the same area. It requires months of consistent page optimisation, content production, keywords research and backlink building exercises. 

After many discussions with the client and learning about the industry, the SEO team at Digital Channel understands that the decision making process is quite long and complicated when it comes to the Invisalign and Dental implant procedures. Their clients not only consider the cost, but also the physical inconvenience, time consumption, social impact and more. As a dental office, they need to help address all the potential problems before the clients would commit to the operation. 

From a digital marketing and SEO perspective, answering the relevant questions consumers have shows expertise, knowledge and care for the consumers and patients. It also helps the dental business convert customers online.

Insights From the Digital Campaign

A good SEO campaign means paying attention to detail and addressing questions consumers have :

  • As soon as visitors arrive at your website, present them with your selling points and services. But more importantly show customers your knowledge and experience, and answer their questions honestly. Caring for the customers helps build a long-lasting business.

  • We must routinely assess our own performance and keep an eye on what our competitors are doing if we want to enhance our SEO performance.

  • Consistency is more important than anything else when it comes to SEO strategies and online marketing. Consistent content updates include those for the website, social media sites, and email marketing.

Project – testimonial

“The site’s appearance and functionality work well together, giving it a professional and vibrant appearance. Our client flow has undoubtedly grown since we launched the SEO campaign with Digital Channel. Jacky and his team bring in the consistency and quick turn-around that our previous agency wasn’t providing us with.”

Proper Conversion Tracking Implementation

We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we

  • Audited conversion/goal tracking across all accounts.
  • Put together monthly reporting for both clients and experts.

Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!

Results So Far

89
Increase in Search Engine Positions

We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;

  • Audited conversion/goal tracking across all accounts.
  • Put together monthly reporting for both clients and experts.

Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!

We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;

  • Audited conversion/goal tracking across all accounts.
  • Put together monthly reporting for both clients and experts.

Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!

89
Increase in Search Engine Positions

89
Increase in Search Engine Positions

We installed, set up and audited Evolution Laser Clinics’ Google Analytics and Google Tag Manager accounts. From there, we;

  • Audited conversion/goal tracking across all accounts.
  • Put together monthly reporting for both clients and experts.

Nothing says ‘scalable growth’ then having a reliable format of tracking to refer back to!