Marketing can be tough when you’re not sure what to do, or how to make something work that has worked before. The trick to marketing well is learning from the past and using the data from it to help shape the future.

With that in mind, we’ve put together the ultimate list of marketing statistics that will help you increase your customer engagement, sales, and overall brand presence in 2022. Are you ready? Let’s get started.

SEO In 2022

The SEO sector is valued at $80 billion. In 2019, The SEO market was valued $43 billion and in 2021, 69 percent of marketers spent money on SEO. According to 64% of SEO marketers in Australia, investing in mobile optimization is worthwhile.

According to statistics, organic searches account for 53% of all website traffic. Businesses that blog see a 55% increase in traffic to their websites.

Furthermore, 61 percent of marketers claim that generating traffic and leads is their number one difficulty, indicating that SEO will remain a significant element in marketing in 2022.

Mobile Search

On average, the Australian family in 2022 has access to more than 6 connected devices. A little over half of all website traffic worldwide was generated by mobile devices, excluding tablets.

Since the start of 2017, approximately half of all worldwide web traffic has constantly come from mobile devices. As one of the top SEO strategies, about 25% of businesses spend in mobile optimization.

Organic Search

According to more than 50% of marketers, organic traffic and keyword ranks are the best indicators of how well their SEO initiatives are working. In 2021, 71 percent of marketers said that their top SEO tactic was to use strategic keywords.

Google employs 810 distinctive SERP elements. 161 of those are present on more than 0.2% of keywords. The CTR from Google picture results is 0.21 percent on average, however it varies greatly by industry.

Voice Search

By 2020, 62 percent of Australians claimed to have used voice assistance technology. 52 percent of voice-assistant users claim to use voice technology frequently or almost daily. Additionally, 24% of Aussies 18 and older (around 60 million people) own a smart speaker. Voice-activated assistants are used by 62% of those ages 12 and up.

Mobile Advertising

Although mobile advertising has been expanding quickly over the last few years, it is predicted that growth will drop to roughly 10.4% by the end of 2022. By 2022, it’s projected that its expenditures would reach $240 billion.

The largest global market in 2019 for mobile advertising spending was the U.S., followed by China. For non-gaming apps and for gaming apps, in-app ad revenue is anticipated to increase by 6.2 percent and 19.1 percent, respectively, in 2021. It was  noticed that a 70% boost in mobile sales since switching to Google Ads for its mobile advertising.

Digital Marketing Industry Statistics

In 2020, the market for digital advertising and marketing was valued at $350 billion, and by 2026, it is expected to grow to $786.2 billion.

It is anticipated that digital marketing would rise at a 9 percent compound annual growth rate between 2020 and 2026. And just this past year, 63 percent of businesses boosted their budgets for digital marketing.

Business budget spending on digital marketing increased by 14 percent between 2020 and 2021.

PPC (Pay-Per-Click) Marketing

The cost-per-click (CPC) average for the legal sector is $6.46, and the highest CPC for a legal term is $1090. The cost-per-click (CPC) average for the medical sector is $2.62, and the highest CPC for a medical term is $90. The typical cost-per-click (CPC) in the marketing sector is $3.33, and the highest CPC in the sector is $165.

The typical cost-per-click (CPC) in the software sector is $3.80, and the highest CPC in the sector is $95. The cost-per-click (CPC) average for the real estate sector is $2.37, and the highest CPC in this sector is $95. The average cost-per-click (CPC) in the home improvement industry is $6.40, with the most costly keyword CPC being $320.