While prices will differ between companies, generally, Search Engine Optimisation services across Australia will cost anywhere between $1,200 per month to 10,000 per month, depending on the size of the project and client requirements. If it is a one-off set-up, the expenses can be anywhere between $3,000 – $10,000, based on the amount of target keywords and pages clients require.

There can be a little confusion when it comes to SEO in Australia, generally because of the misinformation out there. This usually manifests as grandeur promises for low budgets or as a one-time investment. These unrealistic expectations always fail to deliver.

The most common questions asked of us is around the price, and we understand why. When investing in your business, it’s only wise to want to know what it all entails, which is why we have answered some of your most commonly asked questions where we also address some of the biggest misconceptions.

How Much Should You Spend on SEO?

Within Australia, there are many factors that determine the prices around Search Engine Optimisation. This may include:

• Your business type
• Your target market size
• The number of areas you operate and serve in
• The competition of your chosen keywords / market
• Whether any SEO work have been done prior
• The amount of new content required
• How many unique pages need to be created

With all these factors combined, there is no one magic number. Not only will this vary based on the agencies experience and credentials but also due to their prior success.

The Average SEO Cost in Australia

As stated previously, within Australia, the average expense will range anywhere between $1,200 per month to 10,000 per month. Depending on the agency, most will operate on a retainer basis, particularly if they will be delivering ongoing services each month. Depending on the number of pages and keywords, if using an agency as a one-off, it will cost you anywhere between $3,000 – $10,000.

When using a package that sets up your website or is a foundational bundle, it is designed for getting your website high on the ranking system. While a foundational package focus on On-Page and Technical areas of Search Engine Optimisation, whereas an ongoing campaign focus on the following, which better optimise results:

• On-Page
• Technical aspects
• Link Building
• Content Marketing

Price Per Keyword

Charging per keyword is generally not a form of charging clients anymore and is an outdated method that you are best to avoid if looking for a competent specialist.

Average Salary of an In-House Specialist?

When looking on job sites, it isn’t uncommon to see jobs for in-house SEO specialists salary ranging anywhere from $70,000 – $120,000 per year, depending on role requirements and expertise.

It is not uncommon for large companies to have in-house expertise; however, that means one person is being asked to have a myriad of skills, including:

• Reporting
• Keyword research
• Website audit
• Competitor research
• Technical suggestions and implementations
• Link Building
• Copywriting
• Offsite strategy

Quite often, a person specialises in one area of the four pillars, so they complete significantly more work when having in-house staff.

Why Are Companies Like Fiverr So Cheap?

The simple answer is because it doesn’t work.

Consumers often see these lower prices and think miracles will happen; however, we have helped many clients recover from the harmful effect of incorrect Search Engine Optimisation strategies. These issues range from getting penalties from Google when content was considered spam. There are no shortcuts; money is going down the drain when it comes to cheap options, so do your research and choose wisely.

Long Term Investment

Many don’t understand that the benefit of Search Engine Optimisation takes time to show, but once it makes an impact, it will continue to do so for many years to come. It’s a smart choice because if using SEM, it is only for a certain period of time, and once the campaign budget is finished, the traffic stops. However, combining SEM and SEO is also a good strategy.

When SEO has been done correctly, all the hard work won’t be undone if you need to finish or pause a campaign. The keywords will continue to work, albeit a little slower than when having an active campaign.

When done accurately but a reputable agency such as ours, the traffic will build slowly and steadily.

Final Thoughts

When deciding to invest in SEO services, be sure to take a close look at what is being offered first before looking at the associated expenses. While it may seem daunting at first, the primary consideration is knowing what you are getting for the money you output. We also wrote another detailed guide about SEO cost. And you can also get in touch with our professional Sydney SEO team, and we will discuss what we can do to move your online business forward with carefully researched keywords.