ENGAGING DIGITAL PR SOLUTIONS

FOR SYDNEY BUSINESSES

Transform your online presence with a comprehensive digital PR strategy

that helps drive leads and boost sales

Our Digital PR Consulting Process

Enhance Your Brand’s Digital Presence with Affordable Solutions.

As a dedicated team at Digital Channel, we specialise in comprehensive digital PR consultancy that prioritises your brand’s online growth. Our approach combines strategic insight and innovative methods to maximise your brand’s online presence and position it in a positive light. From understanding your business to crafting impactful campaigns, our goal is to engage your audience and turn visibility into tangible results.

Ji Huang

2022-07-26

Prompt response. Reasonably priced. Very accommodating. Highly recommended.

chi qiao

2022-07-09

A friend of us recommended Digital Channel to us, nice guys, easy to deal with. Helped us implement the SEO things quite quickly. We are getting a few leads from the website nowadays.

Chester Wenlee

2022-07-08

we have worked with Jacky and Mia at Digital channelfor a few years on our website and online campaigns. They know a lot about the wordpress sites, and online marketing. Great team to work with.

Willien Jakes

2022-07-01

Built us a new wordpress website for our flooring business in Sydney. It is clean, nice and stylish. Nothing to complain about.

Xiaojun Zhou

2022-06-30

Jacky is so professional and helpful!! We had great experience and outcome with SEO strategy!! THANK YOU!!

Xiaomeng Yu

2022-06-26

Great service！

Yi Liu

2022-06-26

Professional, always think the best way for client.

Si Yuan Huang

2022-06-26

Worked with Jacky. Provided great advice and was very generous with sharing his experiences and expertise. Professional in the way they deal with us. Website was built in 4-5 weeks time as we needed the site urgently. Couldn’t be happier.

yuying wei

2022-06-26

From the first call we had with Jacky and Mia, they have been professional and easy to work with. They delivered the web design draft to us wihtin 2 weeks, we were happy with the design, then they went on and built it for us on Wordpress platform. The website turned out to be so much better than the old site we had. We would have no hesitation in recommending them for web design service.

1. Understanding Your Business and Industry

A deep understanding of your industry is fundamental for any successful digital PR strategy. To ensure your brand’s voice resonates and aligns with sector trends, we immerse ourselves in your business and market. Drawing on our extensive experience with diverse clients, we adapt our approach to fit your unique needs. Through regular communication and collaboration, we align our expertise with your objectives, developing a strategy that is both bespoke and impactful.

2. Ideation and Creative Brainstorming

We believe that innovation thrives on collaboration. Our campaigns begin with energised brainstorming sessions, where our team explores every angle of your brand and sector. This collective focus allows us to identify fresh, engaging ideas that capture journalists’ attention. These dynamic sessions fuel our ability to secure widespread, relevant online coverage and set your brand apart.

3. Data Analysis and Content Creation

Data forms the backbone of our digital PR campaigns. Our in-house team of data analysts brings diverse expertise to gather high-quality primary and secondary data, creating unique and authoritative content angles. Paired with our skilled content writers, we craft engaging, informative pieces that appeal to top media outlets, turning brand visibility into lasting customer trust.

4. Campaign Execution and Outreach

Smart outreach is crucial for a successful digital PR campaign. Combining traditional PR techniques with modern digital strategies, our consultants leverage established relationships with leading journalists and media outlets. We secure coverage in top-tier publications while incorporating methods like backlink sourcing and social media promotion to amplify your campaign’s reach, ensuring your brand captures the attention of your target audience.

Keeping it simple.

Getting your business online shouldn’t be a hassle – leave it to us! Our website design services are designed to help you grow your potential client base online, so you can get on with running your business. Here’s how:

Mobile-friendly website design to maximise accessibility。
An intuitive content management system (CMS) for easy updates.
A dedicated support team whenever you need help or advice.
Affordable packages, tailored to your budget.
Helping your business prosper in the long term.

Start Your Online Own Store

What to Expect when Partnering with Us?

Results Delivered Rapidly

We achieve high-quality campaigns at an unmatched pace within the digital PR industry. By executing multiple campaigns in the time it takes most agencies to manage just one, we maximise link diversity and volume, ensuring topically relevant placements in record time. This leads to greater chances of securing impactful new opportunities for your brand.

Links That Drive Value

Our innovative approach allows us to create campaigns that generate links to your most valuable web pages. This strategic targeting increases visibility and supports your key business goals, delivering tangible outcomes that enhance your digital footprint and strengthen your site’s authority.

Unmatched Data Utilisation

We harness the power of data to drive every campaign, ensuring accuracy, relevancy, and measurable results. Our unique methodology enables us to use data insights effectively, supporting smarter decision-making and optimising campaign performance for maximum reach and impact.

Comprehensive Campaign Execution

Our commitment to efficiency means we consistently produce more in less time. By leveraging our expertise and resources, we offer comprehensive, high-volume digital PR strategies that elevate your brand’s profile and keep you ahead in a competitive market.

Finding the Right Web Designer can be Tiring

We make it simple.

Our law firm has been around for 10+ years and we’ve gone through many website designers but this is the first time that we were able to be 100% satisfied not just by the service but the quality of the back end. I want to thank Jacky and his team. www.wblegal.com.au

William Sydney Law Firm

We get most of our customers via mobile phone visits, hence optimising a mobile responsive website is critical for us. Gladly the team at digial channel did a fantastic job on our website a few months back. The website is fully mobile responsive and loads up in 2-3 seconds. We’re very happy with the result.

Lawrence MSydney Flooring Business

We needed to redesign our plumbing website at the beginning of the year. Engaged with Jacky from Digital channel to design a fully mobile responsive website as most of our customers are on mobile. We needed a site to rank on Google well for the mobile visitors. They did a nice job on both web design and the keywords rankings.

BenNorth Shore Plumbing Business

We want to showcase our commercial projects on mobile phone and ipads well to our perspective clients. The website was designed and done nicely in a few weeks time. Great working with the team at Digital Channel. Thank you!

Jeffrey L.Commercial fit-out business Sydney

Get In Touch Today

Digital PR Services We Provide

Product PR

Promoting and launching products to the market with strategies that secure links to product pages and secure global media placements aimed at driving sales.

Content Marketing

Developing cross-channel content that establishes you as an authority in your industry, enhances organic search rankings, and naturally garners backlinks and social shares.

PR Strategy

Innovative digital PR strategies designed to secure backlinks and coverage in leading publications globally.

Social Media

Creating social media campaigns that boost brand visibility and support PR strategies for maximum reach, including influencer collaborations.

Reactive PR

Positioning your brand at the forefront of breaking news moments with expert commentary, creative content, trend insights, and fast-paced media placements that secure valuable links.

Local PR

Enhancing brand awareness and fostering local digital growth through targeted PR initiatives and strategic link acquisition.

FAQs on Digital PR

What is digital PR?

Digital PR refers to the practice of using online channels to manage and enhance the public perception of a brand. It involves creating quality content and securing backlinks from reputable sites to improve visibility and search engine rankings.

Why is digital PR important?

Digital PR is crucial as it helps build a brand’s reputation, drives website traffic, and enhances search engine rankings. It also increases brand credibility by fostering connections with influencers, journalists, and industry leaders.

Should I invest in a digital PR agency in Sydney?

Investing in a digital PR with Digital Channel can be beneficial if you aim to amplify your brand’s online presence, increase search visibility, and connect with a wider audience through expertly crafted campaigns and media outreach.

How much involvement do I need to get started?

Initial involvement includes sharing your brand’s key messages, target audience, and campaign objectives. This helps Digital Channel tailored strategies while maintaining flexibility to accommodate your preferences throughout the project.

What are the key benefits of incorporating digital PR into my overall marketing strategy?

Digital PR offers numerous advantages, such as improving your website’s search engine rankings through high-quality backlinks and increasing your brand’s online visibility. It helps establish your business as an authoritative voice in your industry by generating positive media coverage and mentions across reputable websites. Additionally, digital PR drives organic traffic, boosts credibility, and supports other marketing efforts by fostering trust and engagement with your target audience.

How does digital PR differ from traditional public relations?

While traditional public relations focus on building relationships with the press and securing coverage in print and broadcast media, digital PR leverages online channels, including digital publications, social media platforms, and influencer collaborations. This modern approach amplifies your brand’s reach and impact by catering to a digital-savvy audience and facilitating direct interaction.

For your business, adopting digital PR means more measurable results, better integration with SEO strategies, and the ability to adapt quickly to emerging trends and consumer behaviour.

How soon will I see SEO impact from the links earned via digital PR campaigns?

The impact of earned links on SEO typically becomes noticeable after several weeks to a few months, depending on factors such as competition, domain authority, and the overall strength of your website’s existing SEO.

What industries and markets do you work in?

Digital Channel cater to a variety of industries, ranging from technology and e-commerce to healthcare and finance. Their expertise allows them to adapt strategies to meet the unique demands of each sector.

Trusted By Hundreds of Businesses

Hassle-free enquiry.

Have a quick question? We’ve got answers.

No matter what industry you’re in, find out how we can help your business profit and grow. Get in touch today and get established online with the right foot forward!

Responsive websites
CMS for easy updates
Friendly support and help
Affordable packages for all budgets
Helping your business for the long haul

0412 213 697

GET IN TOUCH.

No matter your industry, our digital PR services will elevate your brand, boost your online presence, and drive impactful engagement. Reach out today!