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Pay-per-click (PPC) or Google Adwords campaigns is where the magic happens because it gets you instant clicks. Statistically, when exposed to Google Adwords, consumers are 155% more likely to search for that brand. When set up correctly, this marketing strategy allows you to better target your audience and is great for short-term advertising because it’s faster than SEO and is particularly complimentary when using both techniques.
Email marketing is still one of the best and easiest ways to target consumers to engage with your business. It is 4 times more likely to engage your consumers than other marketing channels. This strategy is a direct communication channel to consumers and usually involves a ‘reward’ for the client when they click through and make a purchase on your website. You can also send welcoming emails that make your client feel seen and therefore find value in your brand.
Should my business use social media marketing?
Social media allows you to interact with your consumers and get instant feedback. They feel seen when responded to in the right way, which encourages them to continue to engage with your brand. With so many people now involved with social media, most business benefit from these platforms. It helps create awareness of your business and allows for opportunities for clicking through to your website.
Is email marketing still effective in 2021?
Yes, email marketing sees many click-through rates because there is often a ‘reward’ when they go to the website. It is still a widely popular marketing method, and there are more active email accounts than social media accounts. It’s a digital marketing strategy that consumers understand and feel at ease engaging with.
Which social media channels are suitable for my business?
The social media programs you should use are the ones your consumers are engaging with. With popular channels including Facebook, YouTube, Instagram, Twitter, and LinkedIn, our team are experienced at determining your consumers’ use and choose those with the most engagement. You mustn’t just use every social media channel because the results won’t be forthcoming.
How often should my website be updated?
A successful website continues to engage consumers over time. Keeping it up-to-date is not as relevant as keeping it relevant. However, if you leave it stagnant for too long, consumers won’t return. If you are using SEO and Google AdWord strategies, you will need to regularly update your website. Our team are well experienced and can assist you with this task for the best outcomes.
What is digital marketing?
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
What is online marketing or digital marketing?
Digital marketing uses the internet and web-based platforms to engage with consumers to encourage them to buy from your brand. This is done through strategies that best suit the audience you are marketing towards and usually include optimising your websites, SEO, PPC advertising, social media, and so much more.
What is the difference between offline and online marketing?
In its simplicity, offline marketing can be as simple as leaflets, signage or posters. However, online marketing includes using digital resources such as social media channels, optimised and well-functioning website or email marketing services. Businesses are seen more clearly through digital platforms, and they are proving to be the way moving forward. Want to know more? Ask our team.
Is an online marketing agency essential for successful campaigns?
Every business that wants to improve traffic to their website needs to use a marketing agency. Using an agency such as ours, you know that a competent team will be developing a marketing strategy with the right tools and experience and already have the expertise to deliver it with confidence over many platforms. Your campaign is in more experienced hands and has a better chance of success.
What is SEO?
SEO (search engine optimisation) is the process used to optimise your online content by using keywords relevant to your online store. It improves the quality and quantity of visitors to your website by the right people clicking through from the search engine results. SEO is carefully planned and created specifically to meet your business objectives. Your website works hard while you work smarter.
Will my website be on page one of Google?
The critical thing to remember is SEO takes time to be effective and is an excellent long-term strategy. Ranking on page one has a lot to do with getting your SEO right and staying on top of Google’s ever-changing algorithms. It can be almost a full-time job, so we have an effective and skilled team that creates content with SEO words and phrases related to your brand.
No matter what industry you’re in, come and see how we can help you elevate your online marketing.
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